Privacy Policy

Last updated: 6 August 2026

This Privacy Policy explains how TradeFayre (“we”, “us”, “our”) collects and uses personal data when you use https://tradefayre.com (the “Website”) or buy from us. It is written for customers and visitors in the United Kingdom. It does not affect your statutory rights.

Who we are

TradeFayre is a UK business selling authentic US home, health and wellness brands to customers in the United Kingdom.

Contact for privacy and data requests:
Renata Helps
TradeFayre
3 Frankley Buildings
Bath
Somerset
BA1 6EG
United Kingdom
Email: renata@tradefayre.eu
Phone: +44 7764 273393
Website: https://tradefayre.com

For website and order support you may also use our Contact page: https://tradefayre.com/contact/

What this policy covers

This policy covers personal data we process when you:

– Browse the Website
– Create or use a customer account
– Place an order or request support
– Contact us by email, phone or web form
– Receive transactional emails (order, account, delivery)
– Consent to optional cookies or analytics (see our Cookie Policy)

Personal data we collect

Depending on how you use the Website, we may process:

– Identity and contact data — name, email, phone, billing and delivery address
– Account data — login details (password stored securely), preferences, order history
– Order and payment-related data — products, amounts, VAT where applicable, payment status and limited payment references. Card and wallet payments are handled by our payment providers; we do not store full card numbers on our servers
– Shipping and fulfilment data — delivery address and shipment references shared with our carrier as needed
– Technical and usage data — IP address, browser/device information, pages viewed, security diagnostics
– Communication data — messages you send us and our replies
– Cookie and consent data — your cookie choices (see Cookie Policy)

We do not ask you to submit special category health data through the Website as a condition of browsing. If you voluntarily include sensitive information in a message to us, we will only use it to respond to that request.

How we collect data

– Directly from you (checkout, account, contact, email, phone)
– Automatically when you use the Website (logs, security, cookies where allowed)
– From payment, shipping or IT providers acting on our instructions for your order

Why we use your data (lawful bases)

– Orders, fulfilment, account, customer service — contract
– Payment and fraud prevention — contract and legitimate interests
– Tax, accounting, consumer law records — legal obligation
– Website security and operation — legitimate interests
– Optional analytics / non-essential cookies — consent (cookie banner). See Cookie Policy
– General enquiries — legitimate interests or consent, depending on context

Who we share data with

Only as needed to run the shop, for example:

– Payment: WooPayments and PayPal
– Hosting: WP Engine (and related CDN/security in front of the site)
– Transactional email: Brevo (sending from our domain)
– Shipping: Yodel Direct (and related fulfilment tools)
– Analytics: Google Analytics (GA4) where you consent to statistics cookies
– Maps / address autocomplete: Google services where enabled and permitted
– Cookie consent tool: Complianz
– Professional advisers and authorities where required

We do not sell your personal data. Some providers may process data outside the UK; where they do, we use appropriate UK transfer safeguards as required.

Cookies

Necessary cookies run the site (for example cart and security). Optional cookies need consent where required. Details: https://tradefayre.com/cookie-policy-uk/

How long we keep data

Only as long as needed for the purposes above, including:

– Orders and invoices — for the period required for tax, accounting and consumer law
– Customer accounts — while the account remains open and for a reasonable period afterwards if needed for records or disputes
– Support messages — for as long as needed to resolve the query and for a sensible follow-up period
– Cookie, consent and analytics data — according to the Cookie Policy, or until you withdraw consent where applicable
– Security logs — for a limited period for security and abuse prevention

Security

We use hosting, HTTPS, access controls and payment-provider security to protect personal data. No online transmission is completely risk-free; please use a strong password and keep your account details confidential.

Your rights

Under UK GDPR you may have the right to:

– Access your personal data
– Rectify inaccurate data
– Request erasure in certain circumstances
– Restrict or object to certain processing
– Data portability in certain circumstances
– Withdraw consent where processing is based on consent (without affecting earlier lawful processing)
– Complain to the Information Commissioner’s Office (ICO) — https://ico.org.uk

To exercise these rights, contact us using the details above. We may need to verify your identity before responding.

Children

The Website is aimed at adults purchasing for personal or business use. We do not knowingly collect personal data from children for marketing. If you believe a child has provided data to us, please contact us so we can delete it where appropriate.

Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Please check this page periodically.

Related policies

– Cookie Policy (UK): https://tradefayre.com/cookie-policy-uk/
– Terms & Conditions: https://tradefayre.com/terms-conditions/
– Delivery & Returns: https://tradefayre.com/delivery-returns/

Contact

For questions about this Privacy Policy or your personal data: renata@tradefayre.eu or the postal address above.